When you think of big music talent from Toronto names like Neil Young, Drake, or Joni Mitchell might come to mind. But there’s another Canadian songstress who you need to know, like now. Guinevere is a pop diva who’s songs go darker than Lady Gaga’s while being even more relatable than Pink’s, all wrapped up in a girl so awesome you can’t help but want to be her friend.
There’s something about Guinevere that doesn’t scream typical pop star. For instance, her music video for the track “Ran for My Life” isn’t exactly commonplace in the world of pop music. The graphic video depicts several terrifying zombies going after Guinevere in a manner that is eerily reminiscent of a very scary apocalyptic nightmare. The idea to take the level of darkness up a notch was all Guinevere’s.
“After recording the song I put my headphones and thought about what I feel when I hear the song,” she says. “The first thing that came to me were monsters, [s]omething lurking in the dark. The zombie concept fit so perfectly and I start[ed] writing a treatment. I’ve always wanted to my own episode of The Walking Dead.”
Guinevere isn’t afraid of the edgy tones of her videos or music.
“I would best describe [my music] as Dark Pop. Sexy melodies with a hint of sarcasm and a touch of darkness,” she says. However, as dark as the singer dares to go, her songs actually make the perfect dance tracks, the ideal background music for a fun night out that you didn’t know you’ve been searching for.
Refreshingly, there’s also a layer of humor to most of her songs. Her single “Fly Away,” which reached the Top 10 on Billboard’s Dance Charts, was produced by Cirkut (who’s also worked with Miley Cyrus and Rihanna), and is not only an excellent dance club track, but is accompanied by one of the most entertaining videos we’ve seen in quite some time. It features Guinevere, an avid Star Wars fan, and her romantic relationship with a Storm Trooper look-a-like; this is wildly appealing to both fandom members and music appreciators, if not also a little uncomfortable for everyone (we’re talking robots in the bedroom here!) Sure, it might be strange to some, but it’s also cheeky, off-kilter and uninhibited — nearly unheard of in the world of formulaic pop.
It’s this sort of fearlessness that seems to follow the singer everywhere, especially obvious when she recounts her start in the music industry.
“I’ve been singing ever since I was a little girl. It’s always gravitated towards me,” she says. But the songstress didn’t realize she wanted to pursue it professionally until her teenage years. “ I realized it was the only thing I wanted to do when I started playing in a rock band at 16. After we broke up and I started to pursue my solo career, I realized this would be my path in life.” People, at sixteen, she knew this is what her path was. Sixteen! Talk about risk taker.
So far you might think that Guinevere sounds great as an artist; she’s motivated, funny, and makes great videos, but perhaps you’re not fully convinced that you can go full on girl-crush mode. Let us fix that for you.
Not content to let someone else guide her artistic style, Guinevere explores her musical roots as a fan of tunes from the sixties and seventies. “If you walk into my apartment there are paintings of Hendrix, Zeppelin, and The Doors,” she says. I’ve always been a fan of anything from 1960-79.” But Guinevere isn’t too cool for the nerds among us, either. In fact, her interests make it seem like she’s the girl everyone likes to hang out with on a Sunday afternoon.
“I’ve been a Sci-Fi fan since I was a little girl. It’s just something I grew up on. I’m a big fan of The Lord of Rings and just saw The Hobbit — I though it was very well done,” she says. She was even named after Queen Guinevere of King Arthur and His Knights. Named after a legendary queen? Okay, so maybe she is a little too cool for us, but in the way that gelato is too cool for everyone. It doesn’t stop us from liking it oh so much.
Guinevere will approach her future in much the same way she’s always approached music: naturally. “As of right now I’ve been focusing on the music. I’ve been in the studio writing, recording and experimenting. I’m really taking my time and letting everything come together organically,” she says. That’s the thing about Guinevere’s music and persona; she feels new, but not in the way that every other artist is new. It feels natural and real.
Don’t worry about Guinevere letting success go to her head though. She’s still a Toronto girl at heart. “Whenever I’m back home you’ll always find me on the ice.” A girl with passion and talent who geeks out on Bilbo Baggins and kicks ass on the ice? Definitely Lydia approved.
You should check out her music HERE.
Hilary Miller is currently an MFA student in Screenwriting at Pepperdine University in Malibu, CA. When not not watching, writing, or talking about movies and television shows, she can usually be found making crock-pot creations, laughing, talking too loud, running, devouring a good book, eating, racking up cellular bills chatting with her bomb family, sticking her toes in the sand, or wishing she were Hermione Granger, sometimes all at once. And while part of her heart is still in Indiana, the rest of it belongs to her puppy, Estelle Getty.