If you’ve been paying attention to the music industry lately, chances are you’ve already fallen in love with VÉRITÉ. In only a few short months, she has gone from being a relatively unknown artist to one of the most promising new acts in music, heralded by the likes of MTV, SPIN and even designer Rebecca Minkoff and actress Sophia Bush. Despite having only released three singles leading up to her debut “Echo EP,” she has managed to captivate fans with her own unique sound that she describes as “straightforward, melancholic pop.” It may seem as though VÉRITÉ has arrived out of nowhere to shake up the music industry, but her arrival has been a long time coming.
VÉRITÉ maintains that she grew up around music saying, “[I] definitely can’t remember a time where I wasn’t musical,” but it wasn’t until fairly recently that she decided to start making her own.
“This project came about in a pretty dead period of my life,” she says. “I was really uncertain about what direction I was headed in. Coming from that place, the project developed serendipitously. My producer (Elliot Jacobson) sent me a random message on Twitter, which started our collaboration,” she elaborates. “The name directly translated means ‘truth,’ but is derived from cinema vérité, which is a film style meant to represent candid reality. The sentiment fit perfectly with what I was trying to accomplish.”
What came next was her first single, “Strange Enough,” a haunting track that not only cut through to the soul of the listener, but also exploded on the internet. Of course, social media has become a vital part of any new artist’s publicity campaign and VÉRITÉ decided right away that she would use it to her advantage.
“To disregard social media is to cut so many people out of the conversation. I’d prefer to share this with as many people as possible,” she says. “So far, the response to the music has been overwhelmingly positive. “I feel great. It’s always a terrifying moment to put your complete energy into something and wait for people’s responses. I went into it knowing that, regardless of reaction, I was completely happy and proud of the project.”
After the success of “Strange Enough,” VÉRITÉ dropped “Weekend,” a track that is reminiscent of the dark nostalgic sound often displayed in music by artists like Lorde, but in an entirely fresh way.
“The song was about the fleeting nature of the initial moment of excitement that catches us while we slip into nostalgia. It’s weird. I’ll have flashbacks of these sort of tragic moments and immediately catch myself glorifying them, missing them, and wishing I was back there,” she says. With the track came a hazy, tragic dream of a music video that only further solidified her place in the industry.
Since the release of “Weekend,” VÉRITÉ came out with an equally impressive third single (“Echo”), an EP, and has been working with producers/songwriters such as The Chainsmokers and The Knocks. In terms of what the future holds for VÉRITÉ, we can look forward to more incredible music to share, tour dates, and the inevitable debut album that will be sure to inspire so many the way that past artists have inspired her.
“I discovered Death Cab for Cutie when I was sixteen, just as I was starting to write, so Ben Gibbard’s lyrics and Chris Walla’s playing and production are ingrained in me,” she relates.
As we wait for what is destined to be one of the most exciting debuts in recent years, VÉRITÉ maintains that her sure-fire success has come from a simple plan of action.
“Work really hard at everything. Work hard at writing, developing a sound, experimenting. Work hard on the side so that you can support your pursuit in music. Yeah, really just work hard.” We can’t wait to see where that hard work will take her. -LAUREN MAHAFFY
See more from Lydia’s Winter issue below!